TOTE Tasmania's Rewards Program Celebrates First Birthday
9/11/2009
TOTE Tasmania’s rewards program for punters is celebrating its first birthday this month (November).
In its first 12 months of operation, the program has redeemed more than 1000 items, including a new Toyota Camry motor vehicle.
TOTE Tasmania Chief Executive Officer Craig Coleman said items redeemed varied widely, and included $10 account top-ups, Sherrin footballs, fitness equipment, homewares, electrical goods and donations to charities.
“We have been very pleased with the support the program has generated for TOTE Tasmania,” he said.
“Monthly promotions incorporating double points for certain bet types and specific race meetings have been extremely popular and will continue into the second year of the program.
“Other benefits will also be introduced in the second year to add further value for members.”
Mr Coleman said he was especially pleased to see customers had taken the opportunity to redeem their points to provide donations to the Red Cross Victorian Bush Fire Appeal and Ronald McDonald House Charities.
He said the loyalty program was the first program of its kind to be introduced in Australia by a betting agency.
Released by:
Nicolas Turner
Tel: 6210 5206 or 0418 538 865
In its first 12 months of operation, the program has redeemed more than 1000 items, including a new Toyota Camry motor vehicle.
TOTE Tasmania Chief Executive Officer Craig Coleman said items redeemed varied widely, and included $10 account top-ups, Sherrin footballs, fitness equipment, homewares, electrical goods and donations to charities.
“We have been very pleased with the support the program has generated for TOTE Tasmania,” he said.
“Monthly promotions incorporating double points for certain bet types and specific race meetings have been extremely popular and will continue into the second year of the program.
“Other benefits will also be introduced in the second year to add further value for members.”
Mr Coleman said he was especially pleased to see customers had taken the opportunity to redeem their points to provide donations to the Red Cross Victorian Bush Fire Appeal and Ronald McDonald House Charities.
He said the loyalty program was the first program of its kind to be introduced in Australia by a betting agency.
Released by:
Nicolas Turner
Tel: 6210 5206 or 0418 538 865
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