STATEMENT OF PURPOSE

Vision

TOTE’s vision is to “help our customers win in more ways”.

Mission

TOTE’s mission is to:

  • give our customers a betting and entertainment experience that they want and value, and
  • promote a culture of inclusion and diversity through respect and engagement with all employees, and
  • meet our regulatory and community obligations because it is the right thing to do, and
  • deliver sustainable commercial returns for our shareholder.

Our Strategy

In order to provide our Shareholder with sustainable commercial returns, given their specified risk aversion, and position the company for operational stability and financial flexibility, the strategic direction has been built around three pillars:

  • Our Customers,
  • Our People, and
  • Running the Business Better.

It is these three pillars, which are clearly aligned to the Vision and Mission that will provide the framework in which the company can manage existing known business risks and be agile enough to deal with future unknown risks. The strategic initiatives within each of the pillars that will mitigate risk and extract value from the opportunities arising from the current environment, are dealt with in detail in the Company's FY12 to FY15 Corporate Plan.

GUIDING PRINCIPLES

The principles valued and displayed by all at TOTE that will help us to deliver our strategy are that:

  • We exist to serve our customers and their satisfaction is at the core of everything we do.
  • Our people are individuals with diverse skills and needs; however, we work passionately together.
  • Integrity and fairness and professionalism are and will continue to be at the core of all of our dealings.
  • We respect regulations and laws and will act in accordance with them at all times.
  • We respect community values and seek to minimise our impact on the environment.

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